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The social media firm argues that the requirement will destroy its promise of end-to-end encryption and have a chilling effect on privacy and free speech. But are the rules fair, or do they exceed the remit of the consumer protection and information technology laws framed by parliament? Facebook Inc.’s WhatsApp service has gone to court after being asked to make messages on the platform traceable. Twitter has vowed to continue its “constructive dialogue” with the Indian government, and asked for time to comply. it is apparently in breach of rules framed for information technology intermediaries. (Amazon and Walmart-Flipkart have denied the charge of abuse of market power in recent court proceedings.) The same reason is being given for the ongoing harassment of Twitter Inc. Piyush Goyal, the commerce minister, says that arrogant American firms have blatantly flouted Indian laws.
Ambani is also India’s largest operator of physical stores.
That network now has 420 million-plus subscribers. Soon after the deal, Mukesh Ambani, India’s richest businessman, announced his own ambitious e-commerce plan for linking small independent stores with customers of his then-nascent 4G telecom service. The Flipkart purchase was Walmart’s most expensive, and perhaps the smoothest moment in its long and turbulent quest to establish a toehold in the country. It plans to triple exports from India to $10 billion by 2027, and will float Flipkart in the local equity market. And this is when the American retailer is trying hard to blend in. Its physical wholesale operation in the country may not be able to hawk a shirt on Flipkart, the online marketplace it acquired for $16 billion in 2018.
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Yet they’re supposedly exerting such a baleful influence on the natural flow of goods that they must be reined in by, in effect, instructing Amazon not to sell its Made in India Fire TV Sticks - a media streaming device - on its local e-commerce website. Overall e-commerce is only 4% of India’s $800 billion retail market.
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It’s also tilting the balance in favor of offline commerce, and away from digital startups that are India’s best bet for rebuilding the pandemic-ravaged economy.Īmazon and Walmart are dominant, but in a tiny corner. In the garb of checking manipulative behavior by online marketplaces, India is effectively muzzling the two leading U.S. The real driving spirit behind the consumer affairs ministry’s new draft guidelines, currently open for public comment, may lie elsewhere. It’s hard to see how “significantly reduced prices, high discounts or any other such promotions or attractive offers” for a period of time “limit customer choice, increase prices and prevent a level playing field.” While a lofty public purpose can always be tacked on as an afterthought to the most draconian of regulations, in this case the fig leaf is thinner than usual. could come unstuck before their investments in a market of 1.4 billion people can grow to a rewarding size. If the rules get implemented, the entire business model of Inc.
The list of what e-commerce platforms aren’t allowed to do in India has been growing for some time, but the latest prohibition on flash sales has simply gone too far.
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